Revolutionizing Fertility: Caroline Noublanche of Apricity

The number of babies born in the U.S. hit the lowest level in more than three decades in 2019, continuing a five-year downward trend, according to a new federal report.

In this episode, we speak with Caroline Noublanche. Caroline is the co-founder and CEO of Apricity, a company that is disrupting the fertility clinic and treatment industries, to improve the experiences and outcomes for women and couples who are struggling to conceive. Caroline was previously the CEO of Prylos, a business she sold in 2011, and Vice President at Doro AB, a Swedish technology company.

"We want to change the way fertility treatments are provided to patients, with treatment that is tailored to your specific needs, preferences and location," says Caroline. "Women are often told how not to become pregnant; but rarely have they been told how they should."