Clothing for Conservation: Brian Linton of United by Blue

This episode was recorded before Covid-19 changed all of our lives. Visit United by Blue's Instagram page for the most updated information about how they are responding to the pandemic.

Fashion production makes up 10% of humanity's carbon emissions. While people bought 60% more garments in 2014 than in 2000, they only kept the clothes for half as long.

Brian Linton is the founder and CEO of United by Blue, an outdoor brand focused on conservation and sustainable supply chains. United by Blue clothing and accessory products can be found in 1,300 stores around the country. Brian was previously the founder of Sand Shack, a beachwear company, and is an advocate for ocean clean-up efforts.

"When I started my first business as a 19-year-old, I thought the only way to do good was to give money away," says Brian. "As I thought about the brand I wanted to start, I realized that I wanted to have a physical impact. Not a donation-based model, but an activism and community-based model."

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