Yeyo's Next Chapter: Farm Fresh to Culinary Ventures with Chef Rafael Rios

Summary

In this installment of The Bentonville Beacon, James Bell hosts Chef Rafael Rios, Founder and CEO of Yeyo’s. Yeyo's stands out as a celebrated culinary enterprise in Bentonville and Northwest Arkansas, acclaimed for its authentic Mexican cuisine and dedication to sustainable farming practices. This journey began with the Rios Family Farm and one of Bentonville's first food trucks, eventually expanding into multiple venues, including a restaurant in Bentonville’s 8th Street Market and a mezcaleria in downtown Rogers. Yeyo's is distinguished by its farm-to-table approach, using fresh ingredients from the family's farms to craft flavorful and traditional Mexican dishes. Chef Rios has been recognized as a multi-time James Beard Semifinalist, underscoring Yeyo's exceptional culinary quality and innovation. This prestigious acknowledgment places Yeyo's among America's top culinary experiences, highlighting its commitment to excellence and deep-rooted passion for Mexican food culture. During the discussion, Rafael shares how his familial heritage has shaped Yeyo’s approach to cuisine, how he blends his roots with the local culture and how Yeyo’s remains true to its farm-to-table philosophy while providing distinct experiences at each of its establishments.

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Show Notes

Timestamps in this blog are for the audio-only version of the podcast; video timing differs.

(0:54) Introduction to Chef Rafael Rios

(4:04) Rafael’s Journey to Becoming a Restaurateur

(10:23) Multi-time James Beard Award Semifinalist

(12:59) Passion for the Farm-to-Table Philosophy

(19:32) Key Factors Leading to Yeyo’s Growth

(20:41) Breaking News: Unveiling Casa Magnolia in Springdale and a Fayetteville Food Truck

(24:39) Each Yeyo’s Location Offers a Unique Experience

(29:47) Happiness is What Brings People to Bentonville

(33:44) Rafael’s #BecauseBentonville Story

(35:56) Blending Rafael’s Mexican Roots with Local Culture

(39:12) The Spiritual Connection of Corn and Mexican Cuisine

(41:51) Advice to Aspiring Culinary Entrepreneurs

(43:41) Closing Questions 

‍Links

James Bell 

Bentonville Economic Development 

Rafael Rios

Yeyo’s

Rios Family Farm

Yeyo’s Food Truck

Yeyo’s El Alma de Mexico

Yeyo’s Mezcaleria y Taqueria

Quotes

“We have the ability and the capability of changing the culinary scene in our region…We are resilient. We know what we want, and our team embraces that. Our family embraces that. We work harder now…it allows us to fulfill a certain level of obligation that we now have with our community, the Latino community specifically, to empower them and let them know that we’re here and that we can do a lot of things if we do it from the heart.” - Chef Rafael Rios, (11:24)

“[Family] matters to what I consider a vital element to a healthy community. So what is it that you are truly doing with your business, and how is it seen by the community? Is it a sustainable business? But the most important thing is the added value to a meal and how it connects with the soil and Northwest Arkansas…everything is tied up to an experience at the end of the day. So we focus on what the experience is going to be.” - Chef Rafael Rios, (18:21)

“There is love for community, which is one of the biggest things that drove me to live [in Bentonville]. There is kindness throughout. There are opportunities…Living in Bentonville is a culmination of what our story was initially intended to be. We were looking for a place where we can be ourselves and we can be happy, a place where we can have opportunities to grow. Our kids can have good schools to go to, and the overall quality of life is amazing…So the overall thing is happiness. Happiness is what brings people to Bentonville.” - Chef Rafael Rios, (30:01)