The Importance of Community and Corporate Citizenship with Jeanelle Harris of Outdoor Cap Co.

Show Notes

(0:41) Introducing True NWA Native Jeanelle Harris 

(2:01) Outdoor Cap Co.

(11:23) How Outdoor Companies Can Thrive in Bentonville 

(14:03) What’s Next for Outdoor Cap Co.?

(23:27) Importance of Community and Corporate Citizenship

(26:09) Superpowers and Closing Thoughts

Links

James Bell 

Jeanelle Harris

Outdoor Cap Co. 

Quotes

“I think some of what our secret sauce is, is our expertise focused on headwear, but also the people. We have a lot of people who are long-tenured, who are committed to our business and helping us be the experts and serving our customer loyalty, both to the business and to each other. So, definitely the people are our secret sauce.” Jeanelle Harris, (3:29)

“Within the last five years, and even recently, there’s been conversations where when I say ‘Bentonville,’ [people] say ‘Oh, I want to go there! I want to travel there. I want to take my family there.’ You know, there’s a vibrance that has really come about that Bentonville is a place on the map.” Jeanelle Harris, (11:49)

“We started to see these corporations and families like the Walton Family Foundation really start to pour into the community and look at some of the things we could use as growth potential and realize that we needed to raise up a new generation that my kids are a part of to make sure that they understand diversity, equity, and inclusion.” Jeanelle Harris, (17:48)

“The one thing that I would want people to know about Outdoor Cap and in turn, myself [and] my family because it all ties together, is our pull towards community and corporate citizenship and the fact that we don’t just want to exist in Bentonville as a company without giving back as well.” Jeanelle Harris, (23:26)