Episode 781 – Why “FREE” Is A Four Letter Word That’s Bad For B2b Businesses?

Most of us have fallen victim to the allure of FREE stuff.  I had a freezer full of big bags and boxes of frozen food from going to Sam's Club and being a victim of the FREE sample person standing in the aisle.

When you offer something FREE, you generally appeal to a person's consumer mindset. People will often seek free stuff or advice when they don't have the budget to pay for someone to complete a task for them.

In Business... free is never FREE! Time is money. Keep in mind that the average CEO knows that 1 hour of their time is worth $500 for every $1,000,000 of value that they bring to their business. If you want to get their attention, then you have to provide value.

"I think money is a wonderful thing because it enables you to do things. It enables you to invest in ideas that don't have a short-term payback"

- Steve Jobs

In this episode, I will discuss the difference between the consumer and business mindset, and the difference between FREE and INVEST!







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