Episode 721 – The Bento Box And How To Bite Size Your Marketing Messages

When I was a kid, I remember the feeling of getting a new lunchbox. I was proud to carry my favorite superhero or cartoon character with me to the lunchroom... it was the status symbol of the time (when you were 8 years old).

I was listening to a podcast and learned about Bento Boxes. They are a Japanese way of packing healthy meals where each food has its own compartment and each part of the meal stays fresh.

It got me thinking about marketing and how we can compartmentalize messages in the same fashion using ebooks to deliver complex concepts (a full healthy meal) in small (easy to consume) portions.

You can break down the ideas into stand-alone chapters, then deliver them in many ways:



* Blogs

* Videos

* Graphics

* Emails

* Social Media



This episode will explore how you can take a complex topic and segment it into multiple portions that serve your audience a healthy meal... yet leave them wanting more!



Breaking a complex topic into digestible bites,

helps your audience sample all that you have to offer!









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