Episode 190: Marketing & Today’s B2B Buyer’s Journey w/ Mark Donnigan
- Author
- Chad Sanderson
- Published
- Tue 26 Jan 2021
- Episode Link
- https://podcasts.fame.so/e/vnwqxmln
For the past year, everybody has been talking about the “new normal.”
But there is also a new normal for marketing…
And you either adapt or you go extinct.
So says Mark Donnigan, Marketing & Business Growth Consultant at d-launch, who joined me on the podcast to go over how marketers should adapt to today’s buyer’s journey.
What we talked about:
- How COVID has changed the buyer’s journey
- Why adaptability matters more than ever
- Why you should focus on solving problems and the beneficiary of your solution
This post includes highlights of our podcast interview with Jonathan Pogact, Mark Donnigan, Marketing & Business Growth Consultant at d-launch
For the entire interview, you can listen to The B2B Revenue Executive Experience.
If you don’t use Apple Podcasts, we suggest this link.
Subscribe to the podcast or write a review
Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:
- Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
- Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
- Episode 301: From Tech Sales to Business Conversation with Eric Shaver
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