#195: Head of Marketing 3X’d Meetings & Boosted Pipeline by 75% (Demand Gen Course Alumni Story)

Demand Generation Course Review: What I Learned Inside The B2B Incubator

Thinking about joining a demand generation course—but not sure if it’s worth your time?

We sat down with Allister Hamilton, Head of Marketing at Lánluas Consulting, to hear how The B2B Incubator helped him go from an unclear strategy to measurable pipeline growth.

Allister shares:

+ Why he picked this program over other courses (including how it's different to Ritson’s Mini MBA)

+ How he got sales to actually use their content

+ The exact results they saw (3x more prospect meetings, 200% LinkedIn lift, +75% attributed pipeline)

Tune in and learn:

+ How to build a demand gen engine with a small team

+ A practical content system that aligns sales and marketing

+ What to expect when you join The B2B Incubator

If you're serious about levelling up your skills, aligning your team, and finally seeing results from your content—this episode is for you.

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🔗 Links + CTAs

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🎓 Join our Demand Generation Program: https://theb2bplaybook.com/demand-generation-course

💼 Need help running your own LinkedIn Thought Leadership Ads? https://theb2bplaybook.com/linkedin-ads-agency

🧠 Learn how to drive revenue across your organisation with CRO School: https://theb2bplaybook.com/cro-school

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🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

📺 YouTube: https://www.youtube.com/@theb2bplaybook

📩 Newsletter: https://theb2bplaybook.com/newsletter/

📚 Latest content: https://theb2bplaybook.com/

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00:00 Demand Gen Course Review: Real Feedback from a Head of Marketing

00:44 The Problem: Content That Doesn’t Drive Pipeline

01:53 Why I Chose The B2B Incubator Over Other Courses

02:50 Hands-On vs Theory: How It Compares to Ritson’s Mini MBA

04:30 From B2C to B2B: Plugging My Skill Gaps

05:40 The Mindset Shift: From Sales Support to Strategic Partner

07:00 Learning to Build a Content Engine with Limited Resources

08:00 Our Strategy: Pillar Content on Steroids

09:02 How We Got Sales to Use Our Marketing Content

09:40 The Power of Single-Minded Content

10:40 Aligning Content to Personas (and Why It Worked)

11:30 The Impact on Sales Conversations

12:00 Tangible Results: 3x More Prospect Meetings

13:00 200% LinkedIn Engagement Lift

13:50 Website Dwell Time Up 80%

14:30 $ Attributable Pipeline: +75% YoY

15:05 The Confidence Shift: Why I’d Do It Again

16:10 Making Time for the Program in a Small Team

17:05 Should You Bring Your Team Into the Program Too?

17:42 Final Verdict: Is It Worth It?

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

https://theb2bplaybook.com/demand-generation-course

S07 E195 - The B2B Playbook

#b2b #b2bmarketing #digitalmarketing #demandgeneration #b2bpositioning #positioningstrategy