The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help!
We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to.
We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry.
If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you!
Subscribe to get the latest from the B2B Playbook first.
Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/
Want more? Check out our weekly articles on https://theb2bplaybook.com/
Remember, with the right plan, anyone can grow their business online!
- Update frequency
- every 7 days
- Average duration
- 41 minutes
- Episodes
- 209
- Years Active
- 2021 - 2025
#197: Community-Led Growth: How To Turn Customers Into Your Growth Engine (Laís de Oliveira)
Community-Led Growth: How To Turn Customers Into Your Growth Engine
We break down the playbook for community-led growth — how to move beyond engagement theater and build a system where customers becom…
#196: Why Most B2B Revenue Engines Fail - And How Paul Perrett is Building One to Go From $2-10mil
Most B2B revenue engines stall out. In this episode, we break down why — and how to build one that actually scales.
Paul Perrett (CEO, Firmable) joins us with Adem Manderovic (Closed Circuit Selling, …
Last Chance: Register for Our Demand Gen Course by Friday 29 August - theb2bplaybook.com/demand-generation-course
This is your last chance to join our Demand Gen Course – The B2B Incubator – before doors close on Friday, 29 August.
https://theb2bplaybook.com/demand-generation-course
Inside the program, you’ll get…
#195: Head of Marketing 3X’d Meetings & Boosted Pipeline by 75% (Demand Gen Course Alumni Story)
Demand Generation Course Review: What I Learned Inside The B2B Incubator
Thinking about joining a demand generation course—but not sure if it’s worth your time?
We sat down with Allister Hamilton, Head…
#194: Why Your GTM is Misfiring, and how to fix it from the Frontlines (The Circuit - Ep 1)
If your sales and marketing teams feel like they’re running different races, this episode will show you the framework to fix it – fast.
We break down the exact sales and marketing alignment framework …
[repost]: Foundations to Set Up Your Revenue Engine | CRO School - pt.2
If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way?
We've come across so many organizations tha…
#193: Should You Take Our Demand Generation Course? Who it's for, outcomes and more
Transform Your Marketing with our Demand Generation Course, The B2B Incubator
We dive deep into our demand generation program, designed to transform how B2B marketers generate pipeline and revenue.
In …
#192: Why Most B2B Positioning Fails (And How to Fix Yours) - Anthony Pierri
Why Most B2B Positioning Fails (And How to Fix Yours)
Most B2B positioning fails because teams refuse to make strategic choices—and it shows up in generic homepages, weak messaging, and confusing GTM.
…
#191: Why MQLs Are Broken (And What to Measure Instead) - Fixing GTM with Steve Patti
Why MQLs Are Broken (And What to Measure Instead)
B2B marketers are under pressure to generate pipeline. But the truth is, most of us are stuck operating inside a broken GTM system that was never buil…
#190: How to Rank in ChatGPT First: The 90-Day LLM SEO Playbook (SEO expert Sam Dunning)
Most marketers still obsess over Google blue links. We’re here to show why that’s yesterday’s game.
We sat down with SEO legend Sam Dunning to unpack the new frontier of search: LLM SEO (aka Generativ…
#189: Fix Broken Outbound Sales – SDR & BDR Playbook w/ Leslie Venetz
We sat down with sales legend Leslie Venetz and CRO School co-founder Adem Manderovic to untangle why outbound is still stuck in 2011—and how modern SDRs and BDRs can fix it fast.
Outbound targets hav…
#188: How Thought Leadership Strategy ACTUALLY Builds Pipeline (Not Just Vanity Metrics)
Most B2B marketers are told to “do thought leadership” and it becomes part of strategy... but no one tells them how to tie it back to revenue.
In this episode, we break down how to turn thought leader…
#187: Why Most SDR Teams Fail Before the First Call (and why it impacts b2b marketers)
Most B2B teams think outbound is just about activity. Book meetings, hit quota, move on.
But this week on The B2B Playbook, we sat down with Shawn Sease—aka The Professor of Prospecting—to expose why …
#186: Brand vs Demand: How to Balance Long and Short-Term Marketing
Most B2B marketers are stuck in the short term – chasing pipeline, tweaking LinkedIn Ads, and fighting for form fills.
This episode, we break down how to get out of that cycle – without dropping resul…
#185: Why Most B2B Sales Teams Are Failing (And How to Fix It) - Amarpreet Kalkat - Founder of Humantic AI
Why Most B2B Sales Teams Are Failing (And How to Fix It)
Most B2B sales teams are stuck in outdated tactics – pushing for meetings, flooding inboxes, and hoping something sticks.
But that’s not how tod…
#184: How Far Should You Niche Down? Finding Your Minimum Viable Market
How Far Should You Niche Down? (And How to Know You’ve Got It Right)
Most marketers are targeting too broadly—and it’s killing their go-to-market.
In this episode, we walk you through how to find your …
#183: How to Use AI to Cut Customer Research Time in Half
How to Use AI to Cut Customer Research Time in Half
Most B2B marketers know customer research is crucial, but gathering and acting on insights can be so time consuming.
This week, we're breaking down …
#182: The Anti-ICP: How to Identify Customers You Should NEVER Market To!
Most B2B teams obsess over defining their Ideal Customer Profile (ICP). But what about the people you should never market to?
This week, we reveal why defining your Anti-ICP is just as critical as you…
#181: Brand, Demand and the 5 BEs Framework - build a full funnel GTM Strategy
Why Your B2B GTM Strategy Needs the 5 BEs Framework Now
Most B2B marketing frameworks only show you part of the picture. But in 2025, you need one complete system to align brand, demand, and sales aro…
#180: Revenue Alignment Architecture: How Passetto x CRO School Are Redefining B2B GTM
Why is go-to-market still broken in B2B?
Because nobody owns the commercial outcome.
In this pivotal episode of The B2B Playbook, we sit down with Carolyn Dilks (co-founder of Passetto) and Adem Mander…