The B-side with James Barrow
Going behind-the-scenes with a diverse range of innovative thinkers, to find insights that help unlock your creative potential.
Creativity is a universal language that crosses the borders of race, religion, social status, age, gender and culture.
To be able to imagine something and make it real is one of the things that makes us human. But against the background noise of our busy lives, how can we become more creative? James Barrow is on a mission to help people unlock their creative potential and apply it to their lives, their careers and their businesses.
In this series of podcasts, James goes behind-the-scenes with people who imagine things for a living. Those making waves, disrupting the norm and shaking things up. Leaders in their field, working in marketing, advertising, design, technology, film, arts and entertainment.
Listen to what motivates and inspires them, and discover the methods to their madness; their processes, strategies, and philosophies. Get tips and advice on how to come up with big ideas – and then make them happen.
Hear what it takes to succeed in the business of creativity.
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- Update frequency
- every 32 days
- Average duration
- 55 minutes
- Episodes
- 47
- Years Active
- 2020 - 2025
Mindful Leadership: Rethinking Media and Strategy with Matt Turl
Welcome back to The B-Side with James Barrow. It’s been a minute, but I’m pumped to be back and diving into a new season of no-nonsense discussions on all things creativity, in all its forms.
I’m exci…
The writing process, wellness and words that matter with Jonathan Seidler
Ever wonder how personal experiences fuel creativity? On episode 46 of The B-side with James Barrow podcast, I catch up with Jonathan Seidler, an author, creative director, and music critic who bring…
Community campaigns, Coral Reefs, and Kairos time with Simone Waugh
Ever wondered how advertising can drive real social change? On this episode 45 of the B-Side, I catch up with Simone Waugh, the Managing Director at Publicis Worldwide Australia. Simone is an industr…
Tea breaks, brand campaigns, and Arnott's biscuits with Toby Aldred
On episode 44 of the B-Side podcast, I catch up with Toby Aldred, the newly appointed Managing Director of Saatchi & Saatchi Australia and Chief Client Officer The Neighbourhood. With close to two de…
Heckler, VFX, Sound and post-production with Will Alexander
Ever wondered what it takes to lead a cutting-edge post-production studio?
On episode 43 of the B-Side, and the first for 2024, I speak to Will Alexander, the Co-Founder and Executive Producer of Heck…
Coaching, curiosity, and media communications with Jason Tonelli
How does prompt engineering, sports coaching, and driving ROI intersect with media communications?
On episode 42 of The B-side with James Barrow podcast I chat with Jason Tonelli, CEO of Zenith Austra…
Leadership duality, Digitas, and sober, tipsy, drunk with Simon Brock
How can we strike the right balance between business smarts and creative freedom to drive brand success?
In this episode of the b-side, I sit down with Simon Brock, a digitally-native creative and age…
Creative strategy, curiosity and courage with Catherine King
How can creative strategy, curiosity, and courage drive brand success in today's marketing landscape?
In Episode 40 of the B-Side, I speak with Catherine King, Chief Strategy Officer at Leo Burnett Au…
Replay: Indigenous wisdom, big ideas and "Sand Talk" with Tyson Yunkaporta
In the weeks ahead, I invite you to revisit some past episodes. Taking this time to reflect allows us to gauge their relevance in today's world.
One of these episodes, from Episode 18 of The B-side, f…
Creative agency leadership, customer ecosystems, and client success with Patrick Rowe
How can we craft connected customer experiences in an increasingly fragmented media landscape?
In episode 38 of the B-side, I had the privilege of speaking with Patrick Rowe, CEO of Saatchi and Saatch…
Creating change, driving sustainability, and rethinking everything with Mike Spirkovski
How can we use creativity to drive sustainability action on a global scale?
On the latest episode of The B-Side with James Barrow - the first for 2023, I had the pleasure of chatting with Mike Spirkov…
Big dreams, boxing, and belief with Nader Hamdan
Get ready for a knock-out episode of the B-side! On episode 36, we're sitting down with Australian boxing legend Nader Hamdan. Once ranked No.2 in the world behind Oscar De La Hoya in 2003, Nader has…
Culture, creativity, and chaos with Rob Campbell
Get ready to jam out to some big ideas on episode 35 of the B-side! We're hanging out with Rob Campbell, Chief Strategy Officer of Colenso BBDO NZ, Aotearoa.
Rob is a creative badass - an ex-rockstar …
Rapping robots, musical machines, and creative AI with Richard Savery
Can robots really be creative?
In episode 34 of the B-side, I speak to Richard Savery, a developer of artificial intelligence and robotics, who is trying to find answers to this question and many more…
Shaking up the status quo, senate seats, and voting for reason with Jane Caro
Why aren’t there more creative voices in politics and what will it take to shake up the status quo?
Episode 33 of the B-side is an Australian federal election edition featuring Jane Caro. An Award win…
Deep listening, mindful leadership, and impact beyond words with Oscar Trimboli
On episode 32 of The B-side, I speak to Oscar Trimboli, a global expert on listening, author, host of the …
Graffiti writing, hip-hop culture, and finding faith with Matthew 'Mistery' Peet
Can graffiti writing and hip-hop be used as a force for good?
On Episode 31 of the B-side, I speak to Matthew Peet, aka Mistery, one of Australia's most long-standing, influential, and prolific graffi…
Retail innovation, impactful ideas, and the power of optimism with Matt Newell
What does innovation in the retail space look like? And how can we develop more impactful customer experiences?
Hello and welcome to episode 30 of the B-side and our first episode for 2022. I'm kickin…
Boats, brainstorms, and banter with Sophie Paulin and Ali Nasseri
CEO insights, leadership, and igniting Spark Foundry with Imogen Hewitt
What does it take to lead the merger of two agency brands into one culturally aligned and growing business force that has quickly become one of Australia's leading media agencies?
On Episode 28 of the…