A Conservation Story with Jeff Sposito

Joining Marcus this week on The Average Conservationist Podcast is Jeff Sposito. Jeff is a member on the Board of Directors for 2% as well as the President and CEO of Stone Glacier. Jeff opens up the conversation talking about his upbringing on a cattle ranch in California, what he thought the future held for him, and how that all changed. Working for, at the time, an up and coming outdoor brand named Sitka Gear, Jeff wanted to give back and wanted to give other brands a mechanism for doing so as well, and the idea for 2% For Conservation was born. Almost six years later and 2% has become the benchmark for business and individuals in giving back to wildlife.