The Hawke Method with Erik Huberman — Marketing Principles to Help Your Brand Soar
- Author
- Be Podcast Network
- Published
- Mon 31 Jul 2023
- Episode Link
- https://share.transistor.fm/s/82160555
CEO & Founder Erik Huberman launched Hawke Media in 2014 — growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer.
As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.
Erik’s book is The Hawke Method: The Three Principles of Marketing That Made Over 3,000 Brands Soar.
Erik and Ross discuss:
- The Marketing Tripod — Awareness, Nurturing, and Trust
- Why Trust is synonymous with Brand
- 75% won’t buy from a company they won’t trust. What engenders trust?
- The lifecycle of nurturing relationships
- Awareness — Red Bull, Crocs — not getting granular; creating a feeling.
- Word of mouth — why it matters and how to create it
- Influencers inside the building. How to use them.
- Third-Party Validation — promoting your press and recognition
- What today’s educators and learners should know about AI
Get The Hawke Method at https://www.hawkemethod.com
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About today’s guest
CEO & Founder Erik Huberman launched Hawke Media in 2014 — growing the company value to over $150M and working with 3,000+ brands worldwide. It is the fastest-growing marketing consultancy agency in the United States, working with brands like Red Bull, Verizon, and Eddie Bauer. Erik has expanded his business portfolio with Hawke Ventures, which raised $25M in its second fund, and HawkeAI, which has helped over 5,000 companies benchmark analytics and improve results. Prior to Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. As a serial entrepreneur, national best-selling author, and marketing expert, Erik has been recognized by his industry peers through honors and awards including, Forbes Magazine’s 30Under30, CSQ’s 40Under40, and Inc. Magazine’s Top 25 Marketing Influencers.
Connect with Erik:
About the host
Ross Romano is a co-founder of the Be Podcast Network and CEO of September Strategies, a consulting firm that helps organizations and high-performing leaders in the K-12 education industry communicate their vision and make strategic decisions that lead to long-term success. Connect on Twitter @RossBRomano or LinkedIn
