Episode 28 - Richard Gomersall: Engaging Employees to Create a Sustainable Business

In this episode, we have invited Richard Gomersall, a strategic, commercially focused business leader. He has strong financial background and a proven track record in driving significant sales, profit and return on capital improvements, by focusing businesses on their customers. Richard is also passionate about customer and colleague engagement to create sustainable long-term plans whilst achieving short term objectives.

[2:54] Concept of Business Architect

A business architect is like a building project in business. The first thing is to understand what your customer wants and what the company wants and understand the vision. Like an architect, you follow through by helping manage the project. In other instances, it can bring in advisors if you like working with the team itself to deliver those projects and deliver the overall. A building project that you're trying to achieve.

[4:57] The 3C’s Framework

The three Cs are colleagues, customers, and confidence. Many organizations were lost internally focused and worried about the team's structure and lost direction. Always focus on what the customer needs. Focus on making sure our customers are met by brilliant colleagues who can deliver for them and give the whole business confidence to deliver. And that's what makes your company tick. It's the strength of the brand and the organization.

[9:07] Do What Your Customer Always Tells You to Do?

Businesses looking to develop and grow and get back on track need to look at their customer base. If you want to make the business successful, let's get back to what customers are looking for now and be a little more leading edge.

[11:03]

And as far as they're concerned, they're in charge of the service. You've got to empower those colleagues, give them the confidence to deal with whatever is coming at them from any one of those four directions. If you can get that right, then that's how you get on top of things and move things forward.

[13:25] Creating a good working environment

Communication is the key to any organization's success. Leaders need to communicate to keep people engaged and engaged. You've got to become a great storyteller as a leader and keep inspiring people and keeping people engaged. Communicate to get engagement, get feedback, get an open dialogue going so you can keep responding to those customers.

[16:29] How To Help Create More Confidence Among Colleagues

If you say you are going to do something, make sure you can deliver on it. You've got to be confident by backing it up by action. You must deliver on what you say. You cannot keep talking and not delivering.

Resources Mentioned:

- LinkedIn Mini Course: https://www.impactforleads.com/

Find out more:

- Jason’s LinkedIn: https://www.linkedin.com/in/jasonaosborn/

- Richard’s LinkedIn: https://uk.linkedin.com/in/richard-gomersall-37b2843

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Thank you so much and until next time keep… appreciate your atomic moments of impact.

Cheers,

Jason