14 - John Jeffcock: Biggest Mistakes When Approaching C-Suite Executives To Do Business Or Network

Jason interviews John Jeffock who is Chief Executive of the award winning C-Suite network business Winmark. John was a former infantry Captain in British Army, decorated for distinguished service, first Gulf War, later he ran the Northern Cordon around Sarajevo for the UN, during the war in Bosnia.

Since then has written two books of war poetry, proceeds from both going to injured soldier charities.

Now John is the CEO of Winmark which runs 16 C-Suite networks, with 700 multinationals, across 13 countries – including the world leading Chief Sustainability Officer network. He has an MBA and sits on six educational boards including two London University MBA advisory panels.

Currently John is writing a book for Bloomsbury, the publishers of Harry Potter, about how to get into and be successful in the C-Suite.

Some highlights of the podcast include:

- Biggest mistakes when approaching C-Suite executives to do business or network

- Understanding the pain points of C-suite executives

- Leading with why, now who

- Why a test project is often your key into the door

- Tips for C-Suite executives for further success

Resources mentioned in this episode:

- Free LinkedIn Mini Course Training: https://www.ImpactForLeads.com

Find out more:

- Jason's LinkedIn: https://www.linkedin.com/in/jasonaosborn/

- John's LinkedIn: https://www.linkedin.com/in/john-jeffcock-9a04111/

- John's website: https://www.winmarkglobal.com/

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Thank you so much and until next time keep... appreciate your atomic moments of impact.

Cheers,

Jason