Brian Wallack shares his journey from professional basketball player in Spain to Gymshark athlete and social media fitness influencer with half a million followers. His transition reveals how he's now able to inspire more people through fitness content than he ever could have on the basketball court.
• Importance of planning training around performance needs, especially for in-season athletes
• Effectiveness of training right after games or before practice to maximize muscle fibre activation
• Brian's realization that playing pro basketball abroad wasn't fulfilling his true purpose
• How social media has allowed him to reach millions rather than thousands
• Behind-the-scenes look at the 12+ hour workdays that fuel his content creation
• Value of doing the most difficult task first thing each morning to train your brain
• Benefits of having an accountability partner or listening to motivational content
• Brian's guiding principle: "If nothing changes, nothing changes"
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