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The Association Marketing Show - Podcast

The Association Marketing Show

Feathr presents The Association Marketing Show – a podcast to help you modernize your marketing, build super-engaged audiences, and grow your association. Each week, join Abhay Khurana, Feathr CMO, for in-depth conversations with association marketers that uncover the marketing approaches, strategies, and tactics they use to succeed. The future for association marketing may be unclear, but together we’ll help to light the way.

Management Marketing Non-Profit Business
Update frequency
every 16 days
Average duration
37 minutes
Episodes
13
Years Active
2020 - 2021
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How to Properly Market Your 2021

How to Properly Market Your 2021 "In-Person-Again" Events – Megan Saad, International Association of Amusement Parks and Attractions

Megan Saad, Global Marketing Director at the International Association of Amusement Parks and Attractions, joins us to talk about new considerations for marketing your 2021 in-person events, turning …
00:49:06  |   Tue 30 Mar 2021
Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association

Making Brand Your Competitive Advantage – Mary Coppola, United Fresh Produce Association

Mary Coppola, Vice President of Marketing and Communications at the United Fresh Produce Association, joins us to talk about making your brand a competitive advantage, maximizing the performance of v…
00:41:36  |   Tue 02 Mar 2021
Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives

Key Disciplines for Successful Association Marketing – Robb Lee, American Society of Association Executives

Robb Lee, Chief Marketing Officer at the American Society of Association Executives, joins us to talk about building an ideal relationship between marketing and product/programs teams, avoiding burno…
00:38:49  |   Tue 02 Mar 2021
Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association

Improving the Connection Between Marketing & Executive Leadership - Alvin Kressler, CEO and Executive Director of The CMT Association

In this episode, we sit down with Alvin Kressler, CEO and Executive Director of The CMT Association to talk about improving the connection between marketing and executive leadership, new ideas for st…
00:40:34  |   Thu 18 Feb 2021
Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association

Why Email + Retargeting = Magic and How to Make Evite Programs Work – Paul Kissin, National Confectioners Association

You can find Paul on Linkedin at Paul Kissin or by clicking on this link.

00:44:56  |   Fri 18 Dec 2020
Marketing Success with a Small Team - Cindy Simpson & Natalie Paskoski, National Society for Histotechnology

Marketing Success with a Small Team - Cindy Simpson & Natalie Paskoski, National Society for Histotechnology

Cynthia (Cindy) Simpson, M.Ed, CAE is Manager, Member Services with the National Society for Histotechnology. Cindy is responsible for all areas of membership, including development of recruitment an…

00:38:36  |   Wed 25 Nov 2020
Level Up Your Emails - Sheila Johnston, MPPA, Senior Vice President, Business Operations, California Pharmacists Association

Level Up Your Emails - Sheila Johnston, MPPA, Senior Vice President, Business Operations, California Pharmacists Association

About Sheila:

Over her nineteen-year career in Government Relations and Association Management, Sheila Johnston has perfected applying her personable nature to design unique marketing strategies and r…

00:44:47  |   Mon 16 Nov 2020
Content Marketing Strategy for Associations – Amy Gavin, Director of Digital Strategy, American Society for Nutrition

Content Marketing Strategy for Associations – Amy Gavin, Director of Digital Strategy, American Society for Nutrition

American Society for Nutrition (ASN) is the premier membership society for professional researchers and practitioners in the field of nutrition. The society’s mission is to advance the science, educa…

00:33:12  |   Mon 26 Oct 2020
Marketing A Hybrid Event & Using Social Media The Right Way – Nicole Bowman, VP Marketing, IAEE

Marketing A Hybrid Event & Using Social Media The Right Way – Nicole Bowman, VP Marketing, IAEE

Referenced in this episode:

Essential Considerations for Safely Reopening Exhibitions & Events

Nicole Bowman, MBA contact info

Learn more about Feathr here

To request info on how to be a guest on our pod…

00:33:23  |   Mon 19 Oct 2020
Welcome To The Association Marketing Show

Welcome To The Association Marketing Show

Welcome to The Association Marketing Show.

00:00:36  |   Wed 14 Oct 2020
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