How to Buy L&D with John Helmer

In this debut episode of L&D 101, host Brigid McCormack welcomes the inimitable John Helmer—podcast host, writer, and long-time learning industry figure—for a no-nonsense exploration of how the world of L&D has evolved over the past two decades. Drawing on his deep experience as a marketer, buyer, and thought leader, John shares practical advice on how to navigate the complex, often messy business of purchasing learning solutions.

This episode is essential listening for anyone stepping into the L&D space—especially those grappling with vendor selection, learning systems, or content procurement.

Brigid and John discuss:

• Why trust, scale, and innovation are non-negotiables in vendor relationships
• The difference between content vendors and LMS providers—and why it matters
• How to sniff out risk, recognise desperation, and avoid getting "nickeled and dimed"
• The buyer’s golden rule: Know your vendor

John gives practical advice and insight to the world of L&D, if you're just starting out or want to increase your knowledge then this is a must-listen-to episode. 

Connect with John on LinkedIn: https://www.linkedin.com/in/johnhelmer/

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