S02 E17: The Importance of Visibility with Hira Usama

Author: Daniel Lamb & Anna Rosa Parker / Hira Usama
Published: Mon 11 Oct 2021
Episode Link: None

“As a visibility coach, I help them do their marketing on their terms.”

— Hira Usama

As an artist or creative, you may feel more comfortable when you’re hiding out behind the scenes, letting your work speak for you.

But visibility is definitely key to building your personal brand, getting your name out into the world, and making the valuable connections you need to grow the business side of your art.

Hira Usama is a CMO and visibility strategist and coach who helps her clients clarify their messaging and offers and build a profitable — and authentic! — online presence.

Great news: you don’t need to have a huge following to benefit from social marketing.

“Follower count does not matter. I’ve seen people run a six-figure business with 1200-1500 followers,” Hira says. “And I’ve seen people with 10k-20k followers and they’re not earning a dime.”

All you really need? A target audience, a clear message, and a great connection.

In this conversation, Hira talks about how social media is evolving to become more authentic, how to “make your mess your message,” and how to overcome anxiety while growing a business.

In‌ ‌this‌ ‌episode of the podcast,‌ ‌you’ll discover:‌ ‌

How Hira helps introverted clients who aren’t comfortable with Instagram or being on camera gain visibility
How to create a sustainable, comfortable social marketing strategy based on your strengths and passions
How often you should be posting and showing up in front of your audience on Instagram, Twitter, or Facebook

About Hira Usama: Hira Usama is a CMO and visibility strategist and coach who loves tea, naps, Netflix, and helping online entrepreneurs and coaches stand out and build an exclusive brand presence.

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Highlights:‌

00:17 Intro

01:23 Meet Hira Usama

03:39 What is a visibility coach?

05:31 Sustainable social marketing

08:05 Hira’s conversational copy hack

09:41 Using our tools & getting out of our heads

11:10 Evolution of social media

12:47 Hira’s rituals and routines

18:38 How often should you post?

21:30 Follower count doesn't matter