EPISODE 51: How to Make Content that Converts into Clients with Ryan Roi

In this episode of The Artful Dollar podcast, host Ryan Roi discusses strategies for tattoo artists to improve their social media presence and increase their clientele. 

Ryan emphasizes the importance of consistency and starting small to learn what content works best. Ryan addresses the three main problems tattoo artists face on Instagram: declining reach, fear of being seen, and uncertainty about what content to create. He provides practical advice on overcoming these issues and highlights the significance of mindset in marketing. 

Throughout the episode, Ryan shares his own experiences, offers actionable steps, and recommends successful tattoo artists to follow for inspiration. Additionally, he stresses the necessity of making authentic, engaging content and introduces a structured approach to enhance social media engagement.

Use these 4 pillars to book more tattoos on Instagram:

‘How to Turn Instagram Followers into Tattoo Clients’ https://youtu.be/cC2zxRGf-9w

Content References:

Pamela Carvalho @wild.isley.tattoo 

https://www.instagram.com/wild.isley.tattoo/

Content & Tattooing with Pamela Carvalho︱The Artful Dollar - Ep. 35

https://youtu.be/DgjMRsA7uzE

Jon Nelson @jonnelson_tattoos

https://www.instagram.com/jonnelson_tattoos/

Podcast: https://www.youtube.com/@unemployablepodcast

–

Chapters:

00:00 Introduction

05:07 Top Three Social Media Challenges for Tattoo Artists

10:50 Fear of Showing Your Face

13:51 Creating Relatable and Engaging Content

20:43 Building Trust 

28:04 The Importance of Unique Content

30:03 Learning from Successful Tattoo Artists

31:58 Key Elements of Effective Content

34:27 Final Thoughts

–

Are you feeling uncertain about what actions you should take to successfully market your business? You’re not alone. 

Get clear on what actions you need to take to book more appointments and create a sense of security and freedom. 

Book your 1-on-1 Marketing Strategy Session with Ryan Roi Now:

https://Theartfuldollarbooking.as.me/?appointmentType=67870225

This is for tattooers and shop owners who:

• Have at least 1 year of FULL TIME, PROFESSIONAL tattooing experience


• Ready to take a radically new approach to marketing (Not just a few tips and tricks)

On this call we will:

• Take a look at your current approach to marketing


• Identify what is stopping you from staying consistently booked


• Offer a strategy moving forward

–

Find more Artful Dollar podcast episodes on Spotify: https://open.spotify.com/show/4P0j85W6U6tG6KTCTQidL4

–

Follow me on Instagram-  IG: ryanroitattoo  

https://www.instagram.com/ryanroitattoo/

Check out my website- https://www.theartfuldollar.com/

#tattooartist #marketing