Episode 8 - "COVID-19 isolation is killing my business, what now?"
- Author
- Tao Drayton and Rob Sysak
- Published
- Wed 08 Apr 2020
- Episode Link
- https://taotn.libsyn.com/episode-8-covid-19-isolation-is-killing-my-business-what-now
In this episode we have an interview with Joshua Bonilla from DigitalMainStreet.com. We discuss alternative solutions to selling your products and nurturing your client relationships. Physical distance doesn't have to mean social distancing. Now more than ever people are looking for leadership, examples, and resources to continue through this global crisis.
Services with Digital Main Street are totally free!Key points:
If you want to shift your business from location based to product based immediately, just forward your business number to your cell phone and process credit card payments over the phone and arrange for curb-side pickups. Put together care packages, look into subscription boxes. Get your family to join in fulfillment.
If you are slightly more tech savvy, you can start selling your products online, free for 90 days at Shopify.com. Shopify offers a lot of services for training, and has code free customizations for just about everything you're trying to accomplish.
Email Marketing is a must right now. Stay in contact with your customers. Try to gain loyalty through your mailing list. You can market directly to the people who know about your service and like it enough to leave their contact info. Warm leads for the win!
If you have a service based business, think about hosting video feeds, through zoom.us or twitch or discord. Really, as long as there is no requirement for physical contact, you're still in business.
Links:
- https://digitalmainstreet.ca/ - they can sign up as a business and get the audit, access the video course and other resources. All for free!
- https://www.shopify.ca/ - they can sign up for the free trial right away
- https://www.shopify.ca/covid19 - some of their responses to the current situation
- https://www.hubspot.com/make-my-persona - a tool to learn and make buyer personas
- https://calendly.com/josh-digitalmainstreet - link to my calendar (WQW only)
The link from our e-commerce presentation yesterday:
- Recording of session: https://bit.ly/2UXL6Nc
- Slides from presentation: https://bit.ly/3bJiYEo
- eCommerce 101 Workbook and Resource Guide: https://bit.ly/344QORt
- Product Photography guide for small businesses: https://bit.ly/39ILXXG
