Episode 5 - X Factor

In this episode we discuss how various crisis affect neighbourhood businesses and in particular, how coronavirus is affecting small businesses in Toronto. With a discussion on the importance of having a first PR responder for the Neighbourhood who can communicate to the media what is happening in their specific area. Emphasis on facts not fear.

Book Recommendation - The Golden Spruce:https://www.amazon.ca/Golden-Spruce-Story-Madness-Greed/dp/0676976468/

Book Recommendation - Super Thinking:https://www.amazon.ca/Super-Thinking-Book-Mental-Models/dp/0525533583/

Book Recommendation - 4 Hour Work Week:https://www.amazon.ca/4-Hour-Workweek-Expanded-Updated-Cutting-Edge/dp/0307465357/

Book Reference - The Black Swan:https://www.amazon.ca/Black-Swan-Improbable-Robustness-Fragility/dp/081297381X/

Charity Reference Me to We:https://www.metowe.com/

Everything is a remake - further to the music genre discussion:https://www.youtube.com/watch?v=zd-dqUuvLk4

The First 20 Hours - The Learning Curve:https://youtu.be/5MgBikgcWnY