273 GUEST: Get Rid of Self-Destructive Sales Language and Replace it With Value, with Liz Wendling

Many salespeople destroy any chan"langce of having a meaningful conversation--much less a sale--by using language that creates immediate resistance.

Today's guest, Liz Wendling, is a sales trainer specializing in helping salespeople avoid "language landmines," "word bombs," and "phrase grenades," and shows them what to say instead to create interest and engage prospects and customers.

You'll hear lots of things to avoid, and what you can replace them with to get more people talking, and buying from you.