232 How to Avoid the "I,I" Mistake that Kills Sales

Far too many people have the "I, I's," meaning they mostly talk about themselves and what they think.

That's not a good idea for life in general, and it is fatal for sales reps.

Art shares an example of how it happened to him, and what we should do to make our recommendations more sensory, and all about the listener, so that they take the action you want.