113 When We Must Assume in Sales, and When to Not

Old school, cheesy sales advice suggests you should always assume the sale, and use "assumptive" closing techniques.

Part of that is partially true, and the other part can either make the sales rep look like a fool, or be the exact thing to do. It depends on the situation.

All of this is explained in this episode so you will have a clear plan as to when to assume and what to do, and when to never to do it.