The Art of Online Course Creation

What if everything you believed about growing your audience was just… backwards?

When business and sales coach Tracy Beavers left her high-powered corporate job, she thought she had all the tools she …

You can create the most brilliant curriculum in the world… but if your students feel invisible, disconnected, or lost, your course won’t deliver the results you promised.

In this episode of The Art of…

What happens when a reluctant teacher, a vintage sewing machine, and a dial-up internet connection collide?

In this inspiring episode, Shannon sits down with Lyric Montgomery Kinard, award-winning art…

You launched your course with big intentions. The content is solid. The delivery felt strong. You know your stuff.

So why aren’t your students getting the results?

In this episode of The ART of Online …

In this episode of The ART of Online Course Creation, Shannon sits down with Kelly Leardon, founder of Walk Like Warriors, a woman who’s redefining what it means to grow a business on your own terms.

…

"If your course doesn’t have impact… it doesn’t have a future."
A bold statement, and the truth most course creators aren’t talking about.

We all want our courses to help people. But how do you really…

When you think of sales, do you immediately feel a twinge of discomfort? You’re not alone. So many brilliant course creators and online entrepreneurs find themselves stuck at the sales stage—not beca…

Join me in The Build Lab and get access to my new custom GPTs!

AI is everywhere. And in the online course space, it’s tempting to think it might be the shortcut we’ve all been waiting for. But what if…

She was standing on a subway platform in New York City—pregnant, exhausted, and questioning everything.

That moment marked the beginning of Shannon Russell’s second act.

After 16 years as a successful …

"You can’t just hit “record” on a Zoom webinar, slap a price tag on it, and call it a course. That’s not teaching—that’s repackaging."

It’s time we rethink what makes an online course “high quality.”

I…

In this transformative episode of The ART of Online Course Creation, Shannon sits down with bold leadership coach and people strategy expert Lindsay White to dismantle one of the most overused phrase…

You’ve got a list of course ideas longer than your arm—but which one should you actually choose? Which one will sell? And more importantly, which one will make you feel excited to show up, teach, and…

If you’ve ever struggled with keeping up with content between launches—or if you’ve felt like your nurture content is just another to-do list item that keeps getting pushed down the priority list—tod…

I almost didn’t launch my first course. I was convinced I wasn’t “ready.” My audience was too small, my email list wasn’t big enough, and all the experts said I needed more people before I could expe…

You’ve put in the work—your online course is packed with value, you know it can transform lives, and you’re ready to sell. But if your sales page isn’t converting, all that effort could go to waste.

I…

Ever wondered if your creative skills could translate into a profitable online course? 

In this episode, I’m joined by Mindy Young, a surface pattern designer and founder of Indy Bloom Design, who tur…

Are you tired of the endless cycle of live launching and the stress that comes with it? What if you could generate consistent, scalable revenue from your online course—without the burnout?

In this epi…

💡 A great course doesn’t just teach—it transforms. But what does it actually take to design a course that delivers real, lasting results?

In this special bonus episode of The Art of Online Course Crea…

💡 You’ve heard the pitch: “Create an online course and earn passive income while you sleep!” But is it really that simple? And more importantly—should you create one?

In this episode of The Art of Onl…

In this week’s episode of The Art of Online Course Creation, we dive into an insightful coaching session with Elaine Dickens, a registered psychotherapist and founder of Live Inspired Wellness. Elain…