12. You Just Need ONE - or What selling a motorcycle taught me about business

As entrepreneurs, too many times, we get stuck thinking in multiples. Tens or hundreds of customers, partners, or funders. If you have a business, startup, or a side project you are trying to get off the ground - you are likely to experience rejection, deals that fall through and partners that don't work out. But at the end of the day, you just need ONE win to start.

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