What is one-to-one personalization?

Here's what I touch on in the first episode:

• the definitions of personalization,
• the difference between "one-to-one" personalization vs "one-to-many",
• marketing message standard today vs 10 years ago,
• personalization done wrong - example of personalization "attempt",
• what does truly personalized message look and feel like w/ example,
• why is personalization the art of giving a fuck

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The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

Listen on Spotify.

Visit the official website of "The Art of Giving a F*ck"!

Also, one of the definitions of personalization is taken from this article on Zendesk.

If you have any questions or comments for me, reach out via Linkedin or e-mail [email protected].

Thanks for checking out this episode!

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