How to personalize? The basics of researching different types of prospects.

I'm continuing the conversation about the process of personalization, the way we access the information we need and how it changes depending on who our prospect is.

Here's what I touch on in this episode:

• finding information for personalization,
• the types of content to pay attention to,
• how to personalize when your prospect is an employee,
• how to personalize when your prospect is the CEO,
• how to personalize when your prospect is an entrepreneur,
• why website is one of the most valuable resources.

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The theme song of my podcast is called "Тема Прошлого Лета" by Tequillajazzz, used with permission.

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Visit the official website of "The Art of Giving a F*ck"!

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Thanks for checking out this episode!

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