The Art of Giving a F*ck
"The Art of Giving a F*ck" is a podcast for small business owners and entrepreneurs who want to learn the art of personalization.
It's going to be helpful, educational and entertaining to anyone who does one-on-one marketing, who networks and understands the value of building relationships with their prospects.
This show will cover the following topics and more:
- what is personalization,
- why is it working,
- why personalize at all,
- how to do it,
- how NOT to do it,
- how to develop the right mindset for it
Join me at "The Art of Giving a F*ck" and make your marketing personal!
Visit the official website here.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every 2 days
- Average duration
- 13 minutes
- Episodes
- 5
- Years Active
- 2024
How to personalize? The basics of researching different types of prospects.
I'm continuing the conversation about the process of personalization, the way we access the information we need and how it changes depending on who our prospect is.
Here's what I touch on in this epis…
How to personalize? The most effective components of a personalized message.
Today's topic: the main components of a personalized message.
Here's what I touch on in this episode:
- how versatile personalization as a method really is,
- a quick note about why you better be active o…
Why you BETTER learn to personalize. The most valuable advice I can give.
In this episode I talk about the benefits of personalization.
Here's what I touch on:
- humans who HAPPEN to offer services - what's that all about,
- meet new character - your imaginary neighbor Carol,
- how…
Why does personalization actually work?
In this episode we talk about what makes personalization so effective.
Here's what I touch on:
- findings of a study on preference for personalization,
- a unexpected quote about one-to-one personalizati…
What is one-to-one personalization?
Here's what I touch on in the first episode:
- the definitions of personalization,
- the difference between "one-to-one" personalization vs "one-to-many",
- marketing message standard today vs 10 years ago,
- pe…