#7 Pricing and competing against online will providers

The rise of online will providers is changing the game, and clients are finding it harder to tell who's the real deal and who’s just offering a cheap, one-size-fits-all solution.

In this episode we chat about why your expertise is worth more than a cookie-cutter solution and how to confidently price your services to reflect the value you bring. Spoiler: it's not about matching their price—it's about standing out.

If you want to stand out in a crowded market and help clients see why your services are worth every dollar, this episode is a must-listen.

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