The Value of Taste | Cultivating your "Aesthetic Intelligence" for business and personal growth.

What is taste and why does it matter? 

 👩Columbia Business School professor and former LVMH Chairman Pauline Brown talks to me about the need and value of cultivating "aesthetic intelligence" aka Taste in business and beyond. 

💄🟧 This is a small departure for a pure "art form" topic but I thought that the subejct of taste and how it's built, what appeals to our individual senses and how it can be used to benefit our wellbeing is a captivating and relevant.

✨Taste is the aesthetic translation of our life experience. It’s a fascinating topic because it shows up in everything we do whether we want it or not, and we can leverage it for ours and our community’s wellbeing.

💄 In 2016 Pauline transitioned from leadership in large corporations to start advising them on how to build better brands, culture and leadership through developing what she calls “Aesthetic Intelligence”. Her book on Aesthetic Intelligence, AKA Taste, is based on a course she developed and taught at Harvard Business School.

Pauline’s approach is based on cultivating personal aesthetic sensibilities and self-expression, and it’s applicable way beyond the scope of luxury branding. 

🔉 We talked about:

• ✅ How individual taste is shaped through our experience.
• ✅ How taste and aesthetic sensibility can be learned and cultivated.
• ✅ The place of creativity and aesthetic expression in the business sphere.
• ✅ The necessity and upsides for business leaders to bring better aesthetic experiences to customers and employees alike.
• ✅ Promoting creativity in business, and the role that aesthetics play in building better leadership and happier employees.

I hope that you’ll like it and that it’ll make you think about where your OWN taste and aesthetic preference come from, how they were built, and how you can use them for good. 

Credits: 

👉 Find Pauline's Aesthetic Intelligence book and course here.

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Sound Engineering: Raphael Pazoumian 🌷🎧