Stephen Covey's Speed of Trust: Season 4 - Episode 11 - Core 2 - Intent - NGO's Vs. Politicians

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In this episode, we get into the core of intent and why NGO's are more trusted than government bodies.

Intent matters.
It grows out of character.
While we tend to judge ourselves by our intent, we tend to judge others by their behavior.
We also tend to judge others' intent based on our own paradigms and experience.
Our perception of intent has a huge impact on trust.
People often distrust us because of the conclusions they draw about what we do.
It is important for us to actively influence the conclusions of others draw by "declaring our intent.

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