“Being effective as individuals and organizations is no longer optional in today’s world—it’s the price of entry to the playing field. But surviving, thriving, innovating, excelling and leading in this new reality will require us to build on and reach beyond effectiveness. The call and need of a new era is for greatness. It’s for fulfillment, passionate execution, and significant contribution. These are on a different plane or dimension. They are different in kind—just as significance is different in kind, not in degree, from success. Tapping into the higher reaches of human genius and motivation—what we could call voice—requires a new mind-set, a new skill-set, a new tool-set …a new habit.” - Stephen Covey