Gary Vee goes in with praising FB live. I have to admit, it is much better than Twitter live, which attracts trolls from left to right. FB live gives you the chance to develop your personality, self-confidence, and show case your speaking skills. You don't have to be in front of a 100 person live audience. You can do it on FB and be in front of a small camera. This is great for the development of confidence, especially for the newer generation which has become confidently challenged.
Facebook live can also be used as a vimeo. For business owners out there, including one of my most recent interview with Wodbudsuds, they can utilize it and show the foundation or how everything is created. This is a great marketing tool.