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The Arrow North Show - Podcast

The Arrow North Show

I'm Will Breen; the host of the Arrow North Show. Over the last decade, I’ve built a thriving agency that helps climate tech companies secure millions of dollars in funding through creative software. In this podcast, I share insights and lessons centered around software sustainability, artificial intelligence, and human-first design. Thank you for listening. 

Sustainability Technology Business Development Design Arts
Update frequency
every 13 days
Average duration
14 minutes
Episodes
18
Years Active
2024 - 2025
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Validating Product-Market Fit: A Strategic Approach

Validating Product-Market Fit: A Strategic Approach

Achieving Product-Market Fit (PMF) is often seen as the golden ticket to success. But how do you know when you've truly found it? This article delves into the strategic approach to validating PMF, mo…

00:12:18  |   Mon 05 May 2025
From Guesswork To Security: My Data-Driven Product Design Playbook

From Guesswork To Security: My Data-Driven Product Design Playbook

In a landscape where intuition often reigns supreme, transitioning to a data-driven approach in product design can unlock untapped potential and foster innovation. This playbook delves into the essen…

00:16:05  |   Mon 21 Apr 2025
User Flow Optimization: Simplifying User Journeys To Increase Conversions And Engagement

User Flow Optimization: Simplifying User Journeys To Increase Conversions And Engagement

We review the design of user flow optimization, revealing strategies and insights to streamline users' online interactions with a product. By breaking down the complexity of user journeys, we aim to …

00:14:19  |   Mon 07 Apr 2025
A/B Testing + Experimentation: Rapidly Design UI To Gather Feedback And Avoid Designing In The Dark

A/B Testing + Experimentation: Rapidly Design UI To Gather Feedback And Avoid Designing In The Dark

Discover how A/B testing and rapid experimentation form the cornerstone of effective UI design. By swiftly building and iterating interfaces, we gather crucial user feedback from the outset, ensuring…

00:10:27  |   Mon 24 Mar 2025
Collecting Real User Research For Product Success, Justifying Design Updates

Collecting Real User Research For Product Success, Justifying Design Updates

In this episode, you'll get an exclusive glimpse into our data-driven approach that swiftly empowers startups to turn their ideas into reality. I'll delve into the proven process I've implemented for…

00:13:40  |   Mon 10 Mar 2025
How I Helped A Local AgTech Client Design Their HMI From Zero To A $35M Funding Round

How I Helped A Local AgTech Client Design Their HMI From Zero To A $35M Funding Round

I'm proud to have successfully collaborated with an NC client in the AgTech sector, delivering a customized Human/Machine Interface (HMI) that contributed significantly to their recent Series B fundi…

00:12:17  |   Mon 24 Feb 2025
Rapid Prototyping From Concept To MVP

Rapid Prototyping From Concept To MVP

In the fast-paced world of product development, the ability to quickly validate ideas is crucial. This article outlines my streamlined prototyping process for developing minimal viable products (MVPs…

00:16:47  |   Fri 07 Feb 2025
Leveraging AI in Design as a Foundational Guide Toward Early Validation

Leveraging AI in Design as a Foundational Guide Toward Early Validation

Integrating AI tools in design isn't just a trend—it's a fundamental shift in approaching early-stage product design and validation. As a designer working with startups, I've discovered effective way…

00:14:54  |   Mon 27 Jan 2025
Going to Market With Customers: Beyond the Launch

Going to Market With Customers: Beyond the Launch

Product launches aren't finish lines – they're milestones in an ongoing journey of customer-centric development. In this last article of my 0->1 process, I'll share my approach to launching products …

00:10:51  |   Mon 13 Jan 2025
From Reality to Interface: Best Practices for Intuitive Digital Experiences

From Reality to Interface: Best Practices for Intuitive Digital Experiences

In an increasingly digital world, the importance of creating accessible designs has never been more critical. This article explores the intersection of digital experiences and real-world interactions…

00:13:32  |   Mon 02 Dec 2024
Refining the Problem and Solution: Turning Validation into Action

Refining the Problem and Solution: Turning Validation into Action

After validating the initial concept through prototyping, I enter a crucial phase in my design process: refining the problem and potential solution. This stage is all about leveraging the insights ga…

00:11:39  |   Tue 19 Nov 2024
7-Day HMI Design Sprinting Process For Fast and Successful Outcomes

7-Day HMI Design Sprinting Process For Fast and Successful Outcomes

Today, I share my innovative 7-Day HMI Design Sprint process, uniquely crafted to accelerate HMI projects from idea to prototype with remarkable efficiency and creativity. This condensed methodology …

00:18:37  |   Mon 11 Nov 2024
Why do we design with assumptions rather than data

Why do we design with assumptions rather than data

In the constantly evolving landscape of design, the battle between data-driven decisions and intuitive assumption-based design is ongoing. In this podcast, I will delve into why numerous companies, s…

00:22:20  |   Mon 28 Oct 2024
How Agile HMI Design Accelerates User-Centered Business Operations

How Agile HMI Design Accelerates User-Centered Business Operations

Agile methodologies stand out as a beacon for developers and designers aiming to enhance human-machine interaction (HMI) in the rapidly evolving world of product design. Today, I go into the essence …

00:21:12  |   Mon 14 Oct 2024
Revitalizing the Fabrication Industry with Non-Traditional Tech

Revitalizing the Fabrication Industry with Non-Traditional Tech

In a time of swift technological progress, manufacturing is on the brink of a groundbreaking transformation. This piece explores my collaboration with the CN-Seamless team in implementing innovative …

00:15:02  |   Mon 30 Sep 2024
UI as a Competitive Advantage Aligning Branding with HMI Design

UI as a Competitive Advantage Aligning Branding with HMI Design

Our latest episode delves into the strategic integration of branding with HMI, illuminating how this synergy fortifies branding and operational efficacy. Discover how our approach accelerates scalabi…

00:08:20  |   Mon 16 Sep 2024
The Cost Of Bad UX Its Impact On The Bottom Line

The Cost Of Bad UX Its Impact On The Bottom Line

In the competitive landscape of renewable energy startups, seamless Human/Machine Interfaces (HMI) cannot be overstated. In this podcast, I'll showcase how poor user experience can negatively affect …

00:10:28  |   Mon 02 Sep 2024
Sustainable UI Design: Implementing eco-friendly principles in your HMI project

Sustainable UI Design: Implementing eco-friendly principles in your HMI project

In today's digital age, the environmental impact of technology has become a topic of increasing concern. Sustainable UI design stands at the forefront of innovative solutions, bridging the gap betwee…

00:13:05  |   Mon 05 Aug 2024
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