Ep. 77: Pillars and Layers: How to Sync Ads, CRM, and Emails to Drive Enrollment

In this episode, Allison sits down with Simon Lewis, founder of Binary & Co., to dive deep into his Pillars and Layers framework. This smarter, student-centered approach helps nurture higher-ed leads throughout their long and emotional decision-making journey. We explore why lead capture is only the starting point, not the goal, and how to keep students engaged well beyond the initial form fill. Simon explains how to sync your ads, emails, and CRM so you can meet students where they actually are rather than where you wish they were.

Join us as we discuss: 

• [7:46] Shepherding students with the Pillars and Layers framework
• [15:23] Why ads shouldn’t stop after the form fill
• [23:20] What signals marketers should look for in their data captures

Check out these resources we mentioned during the podcast:

• Russell A. Barkley
• Case Study
• The Application, episode 65 on Progressive Profiling
•  The Application, episode 70 with Jeff Holeman

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

Guest Name: Simon Lewis

Guest Social: https://www.linkedin.com/in/simonlewismarketing/

Guest Bio: Simon Lewis is a seasoned digital marketer with over two decades of industry experience. He began his career studying cognitive science, a foundation that quickly led him into the dynamic world of digital marketing. Simon has since applied his expertise across diverse sectors, including Education, E-commerce, and Real Estate, working with notable clients such as the Smith School of Business, Stern NYU, and OTM Training College. In 2019, Simon founded Binary & Co with a clear mission: to bring the strategic "marketing" back into digital initiatives. The agency focuses on high-ticket, high-consideration lead generation through paid digital advertising. Under his leadership, Binary & Co has consistently driven qualified leads and interest for clients in education, real estate, and finance. Simon's passion for digital marketing stems from its powerful ability to generate genuinely engaged leads.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.