Ep. 76: The Beyoncé Standard of Brand Activation: The University of Cincinnati's "Our City" Campaign

What if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that question and answered it by launching Our City, one of higher ed’s boldest brand activations. In this episode, DéRecco tells Allison how his team broke down silos, built trust, and aligned four divisions to move fast and make an unforgettable mark on the city. From failing fast to letting go of creative control to creating a student-centered, family-focused experience, he shares what it takes to unify a brand and spark real engagement.

Join us as we discuss: 

• [1:51] How to break down departmental silos and build trust
• [8:29] Why you should embrace a startup mindset and fail fast
• [20:21] The art of the possible: where to start and what not to skip

Check out these resources we mentioned during the podcast:

• BLINK Cincinnati

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.