Ep. 73: A 370% Increase in RFIs: Inside a Program Page Redesign That Worked

Your website isn’t just a digital brochure. It’s your most powerful marketing asset. In this episode, Brittney Miller (Director of Communications and Marketing) and Britt Heppler (Digital Media Specialist) from Angelo State University join Allison to share how they turned underperforming academic program pages into high-converting recruitment tools. They break down the strategy, collaboration, and SEO tactics that led to a 370% increase in RFI submissions. We also explore how they used data, internal buy-in, and smart design to create a better experience for both students and parents. 

Join us as we discuss:

• [1:53] Why program pages are more than just content
• [8:51] How to gain buy-in and merge faculty insight with SEO strategy
• [14:47] What metrics to track for maximum success

Check out these resources we mentioned during the podcast:

• BrightEdge
• ChatGPT
• EduWeb Summit

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

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