Ep. 67: Why Marketing Silos Are Your Biggest Obstacle in Enrollment Innovation

Silos between enrollment, admissions, and marketing often prevent innovative strategies from taking shape. How can higher ed keep up with change when their institutional structures are so fragmented? 

In this episode, Allison speaks with Katy Campbell, Chief Client Officer, and Sarah Mullins, Marketing Strategist, at VisionPoint Marketing about the biggest roadblocks facing enrollment marketers today. They discuss the real reason innovation stalls (hint: it’s not just budget constraints), how institutions can foster collaboration across departments, and why AI should be seen as an opportunity rather than a threat.

Tune in for insights that will help you navigate internal barriers, streamline marketing efforts, and create a more effective strategy for student enrollment and engagement.

Join us as we discuss: 

• [4:21] Roadblocks  preventing enrollment marketers from innovating
• [12:18] How AI tools can help marketers navigate higher ed silos
• [18:48] Making faster campaign decisions in real-time

Check out these resources we mentioned during the podcast:

• Google Gemini
• Claude
• Goblin Tools
• Perplexity

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for “The Application with Allison Turcio” in your favorite podcast player.

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Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio

About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!

Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.