The Application with Allison Turcio

In this episode, Allison sits down with Simon Lewis, founder of Binary & Co., to dive deep into his Pillars and Layers framework. This smarter, student-centered approach helps nurture higher-ed leads…

What if your institution stopped playing it safe and started thinking like a startup? DéRecco Lynch, Assistant Vice Provost of Enrollment Management at the University of Cincinnati, asked that questi…

Allison Turcio delivers a recap of one of the most compelling sessions from EduWeb Summit 2025 from R. Ethan Braden, Vice President and Chief Marketing and Communications Officer at Texas A&M Univers…

Allison breaks down one of the most buzzed-about sessions from LeduWeb Summit 2025, sharing about Western Governors University’s approach to using AI and decision intelligence to stop student dropout…

Allison unpacks a powerhouse session from EduWeb 2025 featuring Montclair State University’s innovative approach to enrollment marketing. By leveraging National Student Clearinghouse data and integra…

Search marketing isn’t what it used to be, and in higher ed, that opens the door to new possibilities. In this episode, Sarah Russell, Vice President of Marketing at Education Dynamics, joins Allison…

Allison Turcio dives into a fascinating panel discussion from EduWeb 2025 featuring the real decision-makers in college admissions: parents, school counselors, and high school teachers. They revealed…

In this recap episode from EduWeb Summit 2025, host Allison Turcio shares a transformational case study from Vermont Law and Graduate School that proves why authenticity—not polish—is the future of h…

Reporting from eduWeb Summit 2025, Allison Turcio unpacks groundbreaking research presented by Faton Sopa of Manaferra — research that redefines how students actually search for colleges in today’s d…

Recorded live from the eduWeb Summit 2025, Allison Turcio breaks down insightful research shared by Grant De Roo of ADV Market Research and Kristen Lainsbury, VP for Communications and Marketing at B…

In this special EDU Web Summit 2025 takeaway, Allison breaks down one of the most buzzworthy sessions of the conference — Boston University’s Metropolitan College’s SEO-savvy content strategy. Discov…

What if your most effective recruitment tool starts with a microphone? In this episode, Dr. Chris Lewis, Director of Graduate Programs at the University of Michigan-Flint and host of Victors in Grad …

Allison takes listeners behind the scenes at the Engage Summit 2025 and breaks down a powerful insight from Mallory Willsea’s session. From the rise of ChatGPT-powered college research to the blunt, …

Your website isn’t just a digital brochure. It’s your most powerful marketing asset. In this episode, Brittney Miller (Director of Communications and Marketing) and Britt Heppler (Digital Media Speci…

Allison dives into a powerful session recap from the Engage Summit, spotlighting a thought-provoking conversation with Dr. Matthew Winn and JC Bonilla. The episode, titled “Do We Have an AI Problem o…

Coming to you live from Engage Summit 2025, Allison distills the must-know takeaways from Kosmas Karadimitriou’s opening keynote on the evolving role of AI in higher education. From redefining AI as …

Parents aren’t just supporting players in the college search — they're often leading the charge, especially when it comes to finances. In this episode, Will Geiger, Co-founder and CEO of Scholarships…

Melt season is fueled by mission, but often fueled by too much hustle. In this final installment of The Melt Season Playbook, Allison tackles a common challenge: how to support every student without …

What happens when a university blog stops talking about itself and starts answering the real questions students are asking? In this episode, Allison sits down with Mary Flagg Lewis and Samantha McGil…

In this episode of The Melt Season Playbook series, Allison explores how AI can help enrollment marketers communicate with more empathy, creativity, and strategic intent during melt season. From writ…