The Xander Shutdown And The Future Of DSPs

Is Microsoft’s DSP shutdown a bold AI bet or a quiet surrender? 

In this episode, Joe Zawadzki and Corey Ferengul unpack Microsoft's decision to wind down Xandr by 2026 — and what it signals about the future of DSPs in an agentic, AI-driven world. 🚫📈🤖 

We talk: 

• Why big companies fail at ad tech rollups
• How agentic AI disrupts the programmatic model
• The rise of modular, API-first ad stacks
• Whether we’re heading toward 3 mega-DSPs or 3,000 micro-platforms
• Why Microsoft might be doing with ads what Harvard once did with linguistics (yes, really)

If you care about the future of ad tech, automation, or why sometimes blowing things up is the right move — this one’s for you.
 
#AperiamPodcast #AdTech #AI #DSP #Programmatic #Azure #Microsoft #Advertising #MediaBuying #Innovation #AgenticAI