If You Were Starting an AdTech Company Today…
- Author
- Corey Ferengul, Joe Zawadzki
- Published
- Wed 02 Jul 2025
- Episode Link
- https://share.transistor.fm/s/0a11deeb
If you had a blank slate—what kind of AdTech company would you build?
On this episode of the Aperiam Podcast, Joe and Corey kick around startup concepts, inspired by a little help from ChatGPT. From closed-loop attribution in Canada to influencer infrastructure, orchestration platforms, and agentic media buying—we cover the real whitespace in today’s adtech landscape.
We talk:
- What LLM-native ad formats might look like
- Why influencer tech is underbuilt—and underestimated
- Why orchestration and AI middleware are must-build categories
- What it takes to reassemble a fractured media ecosystem
