Fragmented Audiences & Billion-Dollar Carts

Consumer behavior is shifting fast—and marketers need to catch up.
In this episode of the Aperiam Podcast, Joe and Corey cover two trends reshaping digital advertising:

• Audience fragmentation: consumers live across Roblox, Twitch, TikTok, Discord, podcasts, and more. The challenge is stitching a story across all of them.
• Live stream shopping: TikTok alone drove $26B in GMV in the first half of 2025. For many brands, the ad is now the storefront.

These shifts dramatically impact how you reach your audience and not giving them attention means missing your consumer.