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The Aperiam Podcast - Podcast

The Aperiam Podcast

Advertising is everywhere and the technology that drives it is ever changing. The Aperiam Podcast is a weekly discussion diving deep on key topics driving the Adtech and Martech industry and is hosted by Aperiam Founder Joe Zawadzki and Partner Corey Ferengul.

Technology Marketing Business Ai
Update frequency
every 6 days
Average duration
30 minutes
Episodes
22
Years Active
2025
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From Opaque to Essential: The Return of the Ad Network

From Opaque to Essential: The Return of the Ad Network


In this episode of The Aperiam Podcast, Joe, Erica, and Corey dig nto a topic that has come back in force: ad networks.

For years, “ad network” was a dirty word in our industry. They were seen as opaq…

00:34:57  |   Wed 03 Sep 2025
AI Meets Creative Meets Media With Victoria Milo of Monks

AI Meets Creative Meets Media With Victoria Milo of Monks

On the latest episode of The Aperiam Podcast, Joe and I sat down with Victoria Milo from Monks to talk about how AI is reshaping the way brands, agencies, and platforms work together.

One of the most …

00:41:21  |   Wed 27 Aug 2025
Fragmented Audiences & Billion-Dollar Carts

Fragmented Audiences & Billion-Dollar Carts

Consumer behavior is shifting fast—and marketers need to catch up.
In this episode of the Aperiam Podcast, Joe and Corey cover two trends reshaping digital advertising:

  • Audience fragmentation: consumer…
00:31:58  |   Wed 20 Aug 2025
AI In Development Survey Results

AI In Development Survey Results


If You’re Not Using AI in Dev, You’re Already Behind

AI is now a standard part of software development—at least for Aperiam’s portfolio. Every single company we surveyed is already using it. But only …

00:32:09  |   Wed 13 Aug 2025
The Attention Awakening

The Attention Awakening

On the latest episode of the Aperiam Podcast, Corey Ferengul and Joe Zawadzki are joined by Erica Chriss to unpack why “attention” is more than a buzzword—it's continuing to become the new currency o…

00:38:22  |   Wed 06 Aug 2025
The Evolution of Agencies with Jay Friedman

The Evolution of Agencies with Jay Friedman

What do agencies, AI, and Domino’s pizza have in common?

In our latest episode of the Aperiam Podcast, we sit down with Jay Friedman—former CEO of Goodway Group—for a wide-ranging, unfiltered conversa…

00:33:51  |   Thu 24 Jul 2025
AI, Algorithms & more with Tylynn Pettry of Chalice

AI, Algorithms & more with Tylynn Pettry of Chalice


What really goes into building a custom algorithm? Tylynn Pettrey, VP of Data Science at Chalice, joins us to unpack how marketers are shifting from out-of-the-box algos to precision-built decision e…

00:33:09  |   Wed 16 Jul 2025
The Brand Perspective

The Brand Perspective


How do brands really think—and what do startups get wrong when selling to them?


In this episode of The Aperiam Podcast, Joe and Corey sit down with our partner Danilo Toro, who brings a rare perspecti…

00:28:28  |   Wed 09 Jul 2025
If You Were Starting an AdTech Company Today…

If You Were Starting an AdTech Company Today…


If you had a blank slate—what kind of AdTech company would you build?

On this episode of the Aperiam Podcast, Joe and Corey kick around startup concepts, inspired by a little help from ChatGPT. From c…

00:28:20  |   Wed 02 Jul 2025
Cannes Observations and Retail Media Thoughts

Cannes Observations and Retail Media Thoughts

Joe and Corey give their thoughts on this year's Cannes Lion conference and unpack the many retail media announcements.  From Amazon’s partnerships with Roku and Disney to the rise of verticalized co…

00:27:03  |   Fri 27 Jun 2025
Did the cookie crumble… or crack open the door to something better?

Did the cookie crumble… or crack open the door to something better?

On the latest episode of The Aperiam Podcast, Corey Ferengul moderates…sort of a debate…between Joe Zawadzki and Erica Chriss on whether cookie deprecation was a crisis or a catalyst.

Was identity alw…

00:31:33  |   Wed 11 Jun 2025
What makes a startup investable?

What makes a startup investable?


On this episode of The Aperiam Podcast, Corey Ferengul and Joe Zawadzki go deep on what really drives investment decisions and even surface some disagreements.  From exit potential and market underst…

00:28:29  |   Wed 04 Jun 2025
AdTech M&A: Strategies, Stories, and Surprises

AdTech M&A: Strategies, Stories, and Surprises

M&A in AdTech: Dead or Just Sleeping?

In this week's Aperiam Podcast, Corey and Joe dive into what’s really happening in the M&A market, why being “ready” matters even when you're not for sale, and ho…

00:33:22  |   Wed 28 May 2025
The Xander Shutdown And The Future Of DSPs

The Xander Shutdown And The Future Of DSPs

 

Is Microsoft’s DSP shutdown a bold AI bet or a quiet surrender? 

In this episode, Joe Zawadzki and Corey Ferengul unpack Microsoft's decision to wind down Xandr by 2026 — and what it signals about th…

00:24:38  |   Wed 21 May 2025
Curation Nation or Buy Side Story?  A Debate

Curation Nation or Buy Side Story? A Debate

In this spirited edition of The Aperiam Podcast, Corey Ferengul moderates a dynamic debate between Joe Zawadzki and Erica Chriss on one of ad tech's most pressing questions: Is the future of programm…

00:32:45  |   Wed 14 May 2025
POSSIBLE 2025 Recap

POSSIBLE 2025 Recap


Fresh off the beach and deep in conversation, Joe Zawadzki and Corey Ferengul break down everything they saw and heard at Possible 2025 in Miami—from the undercurrent of AI innovation to the silence …

00:22:41  |   Wed 07 May 2025
Retail Media, Telco Innovation & Ad Tech Resilience with Ana Milicevic

Retail Media, Telco Innovation & Ad Tech Resilience with Ana Milicevic

In this episode of The Aperiam Podcast, Corey Ferengul and Joe Zawadzki are joined by Ana Milicevic—ad tech pioneer, board member at ID5, and co-founder of Sparrow Advisers—for a deep dive into the i…

00:34:13  |   Wed 30 Apr 2025
Check Out Of The Hotel Googlefornia

Check Out Of The Hotel Googlefornia

Joe and Corey discuss a different take on the federal ruling that Google is a monopoly.  They focus on what's next for marketeers, publishers and start ups.

00:11:49  |   Thu 24 Apr 2025
Debate: CTV Walled Garden vs. Open Garden

Debate: CTV Walled Garden vs. Open Garden

Media companies are bouncing between open and closed ecosystems for their CTV inventory.  Joe and guest Erica Chriss debate the both sides - should a media provider have an open garden or an closed o…

00:30:53  |   Wed 23 Apr 2025
Creatively Creative

Creatively Creative

Joe and Corey discuss the state of creative tech in the market and where it's going.

00:29:08  |   Wed 16 Apr 2025
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