The Amber Weitzer Podcast | Silhouettes of Success | Jenica Oliver | Episode 104

Our Silhouette of Success V.I.P. Featured Guest, Jenica Oliver has a passion is to provide organizations with a blueprint for success.

She is the founder and Chief Marketing Officer (CMO) of Blueprint Marketing Group, LLC, a DFW-based marketing and promotions consultancy. Oliver has 20+ years of marketing experience and currently serves as a fractional CMO for consumer products organizations in need of executive marketing leadership on an interim or as-needed basis.  Oliver specializes in providing consumer packaged goods (CPG) companies — ranging from fortune 500 companies to emerging brands — the marketing leadership they need to grow their omni-channel businesses.

Prior to launching Blueprint Marketing Group, LLC, Oliver held positions with national and international companies such as Yum! Brands, Gruma Corp/Mission Foods, and served as brand marketing leader and head of innovation for Borden Dairy Company, a division of Grump LALA.

Jenica advocates for small and minority-owned businesses and serves in several leadership roles with non-profit and corporate organizations.  Her affiliations include serving as Executive Chair and member of the Board of Directors for DFW CPG, member Board of Directors for Women’s Business Council – Southwest, 2nd Vice Chair for DFW National Supplier Development Council’s Minority Business Enterprise Input Committee (MBEIC) and is an Advisory Board Member for Tasty Clean, Inc.  Blueprint Marketing Group, LLC is certified Women-Owned by Women’s Business Enterprise National Council (WBENC) and certified Minority-Owned by National Minority Supplier Development Council (NMSDC).