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Unlock Amazon DSP's Secret: Drive Traffic Directly to Your Website

Author
Mina Elias
Published
Mon 03 Feb 2025
Episode Link
https://zencastr.com/z/xGLVgMib

Think Amazon DSP is just for Amazon sales? Think again.

With Amazon’s first-party data, you can target buyers like never before and drive traffic straight to your website.   But is it worth it? Let’s break it down.

In this episode I reveal:
✅ How Amazon DSP link-out campaigns work to target the perfect audience.
✅ The secret power of Amazon’s first-party data vs. Facebook and Google pixels.
✅ When driving traffic to your site makes sense (and when it doesn’t).
✅ Challenges like attribution, conversion rates, and shopper behavior you NEED to know.  

Spoiler: Amazon shoppers love Amazon. But if you’re not selling on Amazon—or if your margins demand D2C—Amazon DSP can be a game-changer.

💡 Let’s see if Amazon DSP is right for your website. Book a call with me: https://meetings.hubspot.com/sam-l4/s...

Learn more about our DSP services here: https://triviumco.com/services/dsp-ma...

Need help scaling your brand on Amazon? Get a FREE account audit to see how we can help: https://hubs.la/Q034DQlg0

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