Christina Hoffmann Harmon - How One Agency is Transforming Luxury Home Service Marketing

Christina Hoffmann Harmon takes us through her fascinating journey from philosophy major to owner of The Stillwater Agency, a boutique marketing firm specializing in luxury home services companies. Her path wound through unlikely territories – from selling fine wines to collectors and designing textiles to eventually finding her true calling in digital marketing.

What makes Christina's approach unique is her deep understanding of both the aesthetic demands of luxury brands and the practical challenges small business owners face. "Keeping it simple, using common sense, not overdoing it, and restraining yourself is really important for good marketing and good design when you're talking about luxury," she explains, drawing on her design background to create marketing that truly resonates.

Rather than building a traditional agency with employees, Christina cultivates a network of talented subcontractors across the country. This creates what she calls a "hive mind" of knowledge where team members bring insights from various industries and regions. For clients, this means marketing strategies informed by diverse perspectives rather than isolated thinking.

Christina's passion for helping small business owners shines throughout our conversation. She measures success not just in metrics but in real-life outcomes: "When they go from having no trucks to two trucks, to a fleet... or they start going on more vacations with their family, or people start getting promoted on their team – through your work with them – it all inspires itself as you go."

Between discussions of digital marketing trends and reputation management strategies, Christina shares her approach to balancing entrepreneurship with motherhood. By setting firm boundaries and prioritizing presence with her young son, she demonstrates that success doesn't require sacrifice.

Want to transform how you communicate your company's unique value to potential customers? Join us for this insightful conversation about marketing with authenticity, simplicity, and heart.