Ep. 097 Building Your Brand: 6 Key Sections to Optimize on LinkedIn

Does your LinkedIn profile truly reflect who you are and what you stand for? Your LinkedIn profile isn’t just a great space to represent your brand message, but it’s also an effective networking tool.
 
In this episode of the She Leads Now Podcast, Sabine discusses the power of LinkedIn in building relationships and how to optimize your LinkedIn profile.  She shares how she leveraged LinkedIn to launch her business after leaving corporate and relocating to a brand new city and state. Listen in for insights on how to strategically and professionally fine-tune the six key sections of your LinkedIn profile, ensuring they speak volumes about your brand.

Key Takeaways:

• Leveraging LinkedIn for meaningful relationships when starting over in your career or business.
• Optimizing the six key sections of your LinkedIn profile to maximize opportunities.
• Enhance your LinkedIn profile to effectively convey your brand message.

What You Will Learn in This Episode:

• [04:35] The LinkedIn statistics and how the platform can benefit your career or business.
• [06:57] How Sabine leveraged LinkedIn to network while transitioning from a corporate career on the East Coast to entrepreneurship in San Diego.
• [12:38] Understanding the power of networking and the importance of leveraging LinkedIn to support your goals.
• [14:54] How to optimize the banner photo of your LinkedIn profile to let people know who you are and what you’re about. 
• [16:02] The importance of adding a profile photo to increase your visits, plus tips on how to optimize it. 
• [18:53] How to utilize the header space, make it eye-catching, and use keywords for you to appear in search results.
• [20:16] How to creatively communicate your brand message in the About section while keeping it professional.
• [21:23] How to leverage the experience section to include more materials about yourself, plus your education and certifications. 

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HOST INFO:

Sabine Gedeon is a dynamic force in the world of leadership and personal development. As the Founder of Transformed Leadership Institute and CEO of Gedeon Enterprises, Sabine leverages nearly 20 years of experience to guide clients in both startups and Fortune 500 companies. Her unique approach combines human-centered principles with tech-enabled solutions, delivering customized programs for leaders at all levels to tackle crucial leadership and talent development challenges.

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ADDITIONAL SUPPORT:

Download Free Resources - https://sabinegedeon/gifts
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