The Aligned Florist Podcast

This week on The Aligned Florist, we’re zooming in on one of the most misunderstood parts of your business: your pricing. But not in the way you might think.

We’re not talking formulas, markups, or CO…

What if your audience could feel like they knew you—before you ever met?

If you’ve ever felt like your marketing is just floating out there without real connection, or like potential clients see your …

In this episode of The Aligned Florist, we’re diving into one often-overlooked step and a key part of brand growth: messaging.

If you’ve ever found yourself wondering, “How do I get more clients to fi…

In this episode of The Aligned Florist, we’re diving into a topic that often goes unnoticed but is crucial for sustainable success: vision and alignment.

In this episode of The Aligned Florist, host S…

In this episode of The Aligned Florist, we’re talking about something that doesn’t always get the spotlight—but quietly runs the show behind the scenes: your systems.

If you’ve ever found yourself exh…

In this episode of The Aligned Florist, we’re unpacking a truth that might feel a little uncomfortable—but deeply freeing:
More offers don’t mean more success.

I’m sharing why simplifying your offer s…

What if your brand could speak for you—before you ever said a word?

If you've ever felt like you're constantly explaining your process, defending or justifying your pricing, or answering the same ques…

In this episode, we’re kicking off the Designed to Lead series—an invitation to step into your role as a grounded, intentional leader.

If you’ve ever felt like your business is running you, this conve…

Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and how this new season of the p…

Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basical…

Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your busin…

Unlock the secrets to confident and effective floral pricing in this game-changing episode! Join me as I unpack the often daunting topic of pricing, transforming it from a source of anxiety into a po…

Ready to transform your business journey and align it with your life’s deepest passions? In this episode, I'm diving into the heart of creating a business that seamlessly fits into your life. Join me…

You are going to love this conversation!

In this episode, Janelle Thomson, owner of Lavender Flowers and Tono & Co, shares her inspiring story of how she fatefully acquired Lavender Flowers (on Craigs…

It's all in the title folks! I'm going to take you on a journey in this episode and reveal to you the mindset shift I made that opened up the floodgates to building connection with my audience.

If yo…

Need ideas for hook phrases that are sure to get you results?

Want to know my strategy behind posts that send new subscribers to my email list DAILY - even months after posting?

We're continuing the …

Hey friends! In this episode, I'm diving deep into Instagram strategies, and specifically how to stand out on instagram in a competitive space in 2024! We start by discussing the ever-changing social…

In this episode, we delve into the world of wedding floristry rentals, exploring the why and how behind incorporating them into your business model. From profitability considerations to enhancing the…

Hello, floral friends! Welcome back to the show. I hope this finds you well and thriving in your floral pursuits! Today, we're diving into a topic that holds a special place in my heart – making the …

Introduction:
In this episode, we delve into the art of strategic portfolio building for wedding florists, unlocking the key to attracting high-end clients and elevating your business. Your portfolio …