Simplicity as a Strategy for Business Expansion

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Simplifying my life in the kitchen got me to thinking about my business...

As entrepreneurs, we tend to overcomplicate things. We think in order to get from A to Z that we have to go through the entire alphabet but we're in a new paradigm! We can simply choose to have what we desire RIGHT NOW.

Ways to make marketing simple and maximize earning potential

1. Asses the window...
   • Take a look at the windows of your business. Are they open and inviting, letting people in when it is appropriate. Or are they open enough to let things leak out that aren't working? Look at your numbers and audit your strategies to make sure that you are getting the most out of what you are working with.
2. Go all in with intentionality on what's working
   • Let's make this simple, I like to use the metaphor of dating. Have you ever been dating all the wrong guys, and then woke up and realized you should have been with your best guy friend who was in love with you the whole time? Take a look at your systems and your strategies to see what is taking away all your time and not giving you enough back, or what have you not focused on that actually gives you a great return?
3. Leverage Other People's Positioning (OPP)
   • Start finding people who have a similar ideal client as you with a different product. You can have a joint Live with them or create a masterclass. You are getting in front of their audiences while they are getting in front of yours and it is equally beneficial for you both. Another way to leverage other people's positioning is to become an affiliate for their products. 

I hope you learned a lot from this episode and I would love to know your thoughts!
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